Will is an illustrator and designer creating in Minneapolis. His artistic signature is making hand-drawn illustrations that he creates layer by layer. He’s fascinated by the joy of making things and the gift for amusing people and it shows in his work. In making drawings he finds surprises, discovers happy accidents, and honors the stray imperfections from producing original works from scratch.
In a digital world overly obsessed with achieving perfection, Will favors doing creative works that offer human connection and empathy. Will uses visual humor in his illustrations to do important jobs like gain attention, inform, entertain and amuse people. And in this noisy world attention and engagement are scarce and highly valued — they’re the most important steps towards compelling people to make changes in their behaviors, give their trust to vendors or institutions, or choose to buy a solution to their problems.
Will also possesses senior level design skills in creating visual identity systems, brochures, catalogs, direct mail, email marketing, infographics, print and digital ads. He is one of the few artists who can bring both illustration and graphic design skills to a project. Before he opened his own studio, he honed his professional design skills working for the Lawlor Group, an agency that specializes in college admissions marketing and recruiting.